You might be asking, what Is growth marketing? (And Why You Need It)
Growth marketing is traditional marketing using tools like data-driven marketing campaigns, A/B testing, SEO optimization, and heavily and conversion-optimized copy to ensure the user experience is maximized from a revenue and ease of use perspective.
With every insight, you can better implement changes throughout your company to better fulfill sales, customer support, and operations to sustain and grow your company.
Examples of incentives you can give to both existing customers and new customers are:
Our efforts lie within the blueprint we craft together that provides us with all the connections to your overall marketing plans and drives every single facet of your digital marketing strategy and how effective and profitable it becomes.
As the small business owner, you act as the growth marketer for your company and will provide this above incentive, and yeah, that’s the primary mechanism if you want to build your referral marketing campaign.
How do you know you need growth marketing?
Here are four core components to creating a growth marketing program/campaign to run experiments for your company:
Choose whom you are going to reward through both offline and digital channels:
Referral Marketing
Giveaways & Contests
Prelaunch Campaigns
Marketing Personalization
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)